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HOUSTON – The fourth time I had to put the beaters back into those annoying little holes making cookies, I realized I had to buy a new stand mixer.
It was going to be a big purchase — huge — because I was going to take the plunge this time. KitchenAid.
Deemed the best mixer time after time, I knew I wanted one that would last. My Hamilton Beach hit the dust after a little more than five years of moderate cookie, cake and bread baking. KitchenAid stand mixers are anecdotally reputed to last decades. But that price tag on the KitchenAid — yikes. I had stalked one on Target. Green. Beautiful. But more than $400 beautiful? I couldn’t do that. Or could I? I had birthday cakes to whip up and hamantaschen on the horizon with Purim approaching. It was time to get serious.
I decided to look at KitchenAid directly. After finding the price relatively the same, I almost bought the one at Target. And then a curious thing happened. KitchenAid’s website suddenly showed a “recommended” window pop-up that said “you might be interested in this” – a refurbished model.
WHAT?
Refurbished. And what was that price — hundreds less? Mind blown.
To be more specific, the price for the refurbished KitchenAid stand mixer was more than $200 less than the one I’d been eyeing at Target. The available colors in refurbished weren’t the one I’d wanted, but there was a black version that matched my kitchen. I’d realized very quickly that no sale or promo code I could get on Black Friday would equal that discount. And speaking of promo codes – KitchenAid’s website had an additional promo code for 10 percent off my refurbished purchase. Total price for my stand mixer with tax: $253.29. The Target version would have been $465.46. Total savings with refurbished: $212.17. Repeat: $212.17!
As it happened in my case, refurbished meant making a concession on color. I went with a black mixer over the green, but I got the KitchenAid quality and that’s what I was ultimately shopping for with this big purchase. (And, if I really dislike the color, a friend also shared that painting mixers is definitely an option.)
As it happened in my case, refurbished meant making a concession on color. I went with a black mixer over the green, but I got the KitchenAid quality and that’s what I was ultimately shopping for with this big purchase. (And, if I really dislike the color, a friend also shared that painting mixers is definitely an option.)
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